So before we get started, do you know what the leading top 7 techniques being taught are? The most common of them all is to build a list of family and friends. Then pass out business cards, brochures, audio’s and DVD’s. Once you have established a few new associates you’re invited to 3-way calls, hotel meetings, product promotions, and launch your own MLM affiliate website to share with potential prospects. Last is inviting people to your home party.Now I am not saying you will can all these techniques when given perspective, it’s just over the course of experience most MLM home based business owners find these strategies out dated, costly, with a minimal return, why? These techniques are primarily benefiting the company and secondary the builder.Let’s start with building a list of family and friends. On a whole you start with a list of about 50 to 100 potential buyers, that you are trying to sell. They are not truly looking, yet some will get excited about the product, service, or the opportunity. For every 10 that register, 2 will want to build their own MLM business. Reality is the average consumer will only buy products for about 3 to 6 months and new associates need to profit within the first 1 to 3 months before throwing in the towel. As for your MLM company if they have over 100,000 associates and everyone builds a list, the company is growing.Next, passing out business cards, brochures, DVD’s, etc. Let’s be honest the average American watches DVD’s for pleasure, brochures for the pictures, and business cards land in the trash. Yet your MLM companies still promote these techniques due to high volume return. We buy their promotional products and even at a 1% conversion rate they’re still making money.The 3-way call is one of the most counter active methods to grow a business existing. Simply said, you are telling your audience that you are not an expert, but your leader is. Who would you prefer to do business with?Who does not like the concept of “home based business”? Yet, where does hotel meetings, driving all over town, and picking up meal tabs fit into this picture?This defies the reason for starting a home based business? Your goal was to earn money while working in your PJ’s and not leave home.The myth behind the product. If the product sold itself your MLM companies would not even think twice about advertising expenditures. The truth remains it is not cost worthy and that is where you and I come in, word of mouth.Websites are necessary in today’s business building arena, yet most MLM websites base the construction for the masses, they sell. They are not designed to target your leading audience through proven marketing techniques. Yet MLM companies offer this promotional product knowing you will pay the monthly fee to have a fabricated website with the ability to attach that site information to your business card.Last, but not least is the traditional home parties. These has given MLM home based businesses a bad taste for many audiences. Your friends and family are expecting to have a nice social hour accompanied with some food, idle chit chat, not a sales pitch. It’s pretty black and white.I hope these 7 “Do Not” business building techniques leave you dismayed or nor discouraged. Each MLM home based business builder must find the coordinating techniques that work for their perspective market.
What Do Customers Say About Aerial Advertising?
The aerial advertising companies think that airplane messages are incredibly worthwhile. Advertisers might be enchanted with the novelty of having their ad flown over a busy beach or festival.
But what do consumers think? It would seem a waste for advertisers to spend a good deal of money on advertising that won’t be worthwhile, that consumers won’t respond to, that won’t bring customers and money to the door.
Advertisers will be happy to know, then, that consumers think highly of aerial advertising. They enjoy watching the banner ads, and they remember the ads long after they are gone.
In 2004, a Miami Beach survey of 2,194 beachgoers backed this up. After seeing airplane messages in the sky, they were asked some questions about the advertising. The results were interesting and useful to potential aerial advertisers.
Other forms of advertising might be remembered for a short period of time, especially if the message is unique, but most consumers don’t recall the information for very long.
So what’s enlightening is that in the survey of beachgoers a stunning majority of people not only remembered the banner ads they saw, they remembered them for a long period of time.
Beachgoers were asked if they remembered the banner that passed over in the past 30 minutes. The response? 88% of them had. It’s hard to imagine another advertising medium that could boast of 88% of the people remembering it 30 minutes later.
In fact, most people pay little attention to advertising, unless the message is unique or the way of communicating the message is unique (as in a duck, cavemen, or something similar). But sometimes how you present that message is what’s unique (as in aerial advertising) and that’s what people pay attention to. Once you have that attention, you can get your message across in a clearer way than you might think.
The advantage of airplane advertising is that it is unique. It’s not like all the advertising that we see on any given day – billboards, radio ads, and newspaper and television ads. When that plane flies over, towing a banner and a message, we all look up. We pay attention. We remember.
And this statistic bears that out – 79% of the people questioned remembered what was being advertised on the airplane banner. This is 30 minutes after the banner passed over. This backs up what aerial advertising companies already know – airplane messages work. The medium is unique enough that people notice it and they remember it. An advertiser can ask for little more than that.
Finally, the best news for advertisers – 67% of those beachgoers surveyed said they remembered at least half of the message of the airplane advertising. When people remember the message, they remember the advertiser. They seek out the product or service being advertised.
The bottom line is, consumers respond to aerial advertising. They enjoy looking at it, they pay careful attention to it and (best of all) they remember it. Whether alone or combined with other forms of advertising, an advertiser’s dollar goes far when used for plane advertising.
How to Find Great Live Auctions for Resale Items
Hi, my name is Walt. I’m an auctioneer with 25 years of experience in the auction business and licensed in the state of MA. I own Quick Auction Service, a company that specializes in building and running custom auctions, I’m also the webmaster of my own site and have been on eBay for 8 years. Besides eBay, the types of auctions I run most frequently are antiques and on-site estate auctions, although I’ve run everything from business overstock auctions to charity & special event auctions.
I enjoy sharing my knowledge and stories of the auction business. My goal for article is to help folks get the absolute most out of their auction experience.
Whether your fresh out of the package or a seasoned dealer I think I can offer something in this article to help you with your auciton adventures.
There may be as many reasons to attend auctions as there are types of auctions to attend. Maybe you want to attend an auction to buy items for re-sale on eBay, or some other market. Maybe you want to furnish your home with wonderful antiques, or you want to furnish your home as inexpensively without sacrificing quality.Some folks are just looking for a fun night out. With a little perseverance all these things are possible.
There are antiques and estate auctions, auto auctions, overstock auctions, absolute and no reserve auctions, real estate auctions, specialty auctions where only one genre of items are sold, tailgate auctions, live auctions, online auctions, sealed bid auctions, silent auctions, charity and fund raising auctions and many more.
Can you really buy for pennies on the dollar at an auction? You bet! Many times I’ve seen folks buy and re-sell at the same auction on the same night for a good profit, although be advised, this should only be done after the auction is over.
There are a lot of ways to find an auction, but here are some tips on how to find and attend the best ones.
Visit the genre of shops in the area that apply to the type of auction you want to attend. IE: If your looking for a good antique auction to attend, stop in the local antiques shops and ask for what there are for good auctions in the area. Sounds obvious right? But listen to what they don’t say as well as what they do say. Oftentimes when a dealer speaks poorly about an auction he or she attends, it may be likely that they are trying to keep a good thing secret. Think for a moment, why would a dealer keep attending a lousy auction?
Newspaper ads: I personally like to find ads in the classified ad section rather than flashy display ads. Flashy ads are usually indicative of an auction that will be high priced, may have reserves, (a set price on an item), and usually an enormous crowd. While any auction can be profitable to attend, it is usually best to steer clear of the glitzy ones, at least for the beginner.
Here’s the minimum you want to find out before you go. If there is a phone number in the ad, call and ask for the terms of the sale. What forms of payment do they accept? Is it an absolute auction? An absolute auction is one that has no minimum or reserve bids on items. These are the best auctions to attend! Is there a buyers premium? A buyers premium is like a tax that everyone who makes purchases at that auction must pay above the winning bid price. Most auctions these days do charge a buyers premium, 10% is not unreasonable but I feel much more than that is greedy, and the auctioneer that charges over 10% is counting on most bidders not doing the extra math as the bids quicken in pace.
A fair auction will have ample time to inspect the merchandise, usually at least 2 or 3 hours. Find out when inspection starts and make sure to attend! Never attend an auction if you can’t make the inspection, not unless your prepared to gamble. Most auctioneers sell at a rate of about 100 items per hour, which is why they sell “as is”. They simply don’t have the time to give a detailed description of all the items. Since almost all items at auction are sold AS IS, there are sure to be some damaged, refinished, fake and incomplete items at any given auction. Beware of any auctions that offer very little or no inspection time.
Good auctions will usually have 150 to 400 lots. A lot may be one item or a group of items. The exception to this are specialty auctions, auto auctions, real estate auctions etc.
When you attend your first sale, take note of the 1/2 dozen or so dealers that buy the most often. See if you can find out about other area auctions they attend.
When you do find an excellent auction, attend it as often as possible. By frequenting good sales, you help increase the bottom line of that business. It’s difficult for many auctioneers to keep the quality of merchandise consistent, so good attendance certainly helps. And when an auctioneer gets to know you as a buyer, he/she will go out of the way to accommodate you, to keep you coming back.