So before we get started, do you know what the leading top 7 techniques being taught are? The most common of them all is to build a list of family and friends. Then pass out business cards, brochures, audio’s and DVD’s. Once you have established a few new associates you’re invited to 3-way calls, hotel meetings, product promotions, and launch your own MLM affiliate website to share with potential prospects. Last is inviting people to your home party.Now I am not saying you will can all these techniques when given perspective, it’s just over the course of experience most MLM home based business owners find these strategies out dated, costly, with a minimal return, why? These techniques are primarily benefiting the company and secondary the builder.Let’s start with building a list of family and friends. On a whole you start with a list of about 50 to 100 potential buyers, that you are trying to sell. They are not truly looking, yet some will get excited about the product, service, or the opportunity. For every 10 that register, 2 will want to build their own MLM business. Reality is the average consumer will only buy products for about 3 to 6 months and new associates need to profit within the first 1 to 3 months before throwing in the towel. As for your MLM company if they have over 100,000 associates and everyone builds a list, the company is growing.Next, passing out business cards, brochures, DVD’s, etc. Let’s be honest the average American watches DVD’s for pleasure, brochures for the pictures, and business cards land in the trash. Yet your MLM companies still promote these techniques due to high volume return. We buy their promotional products and even at a 1% conversion rate they’re still making money.The 3-way call is one of the most counter active methods to grow a business existing. Simply said, you are telling your audience that you are not an expert, but your leader is. Who would you prefer to do business with?Who does not like the concept of “home based business”? Yet, where does hotel meetings, driving all over town, and picking up meal tabs fit into this picture?This defies the reason for starting a home based business? Your goal was to earn money while working in your PJ’s and not leave home.The myth behind the product. If the product sold itself your MLM companies would not even think twice about advertising expenditures. The truth remains it is not cost worthy and that is where you and I come in, word of mouth.Websites are necessary in today’s business building arena, yet most MLM websites base the construction for the masses, they sell. They are not designed to target your leading audience through proven marketing techniques. Yet MLM companies offer this promotional product knowing you will pay the monthly fee to have a fabricated website with the ability to attach that site information to your business card.Last, but not least is the traditional home parties. These has given MLM home based businesses a bad taste for many audiences. Your friends and family are expecting to have a nice social hour accompanied with some food, idle chit chat, not a sales pitch. It’s pretty black and white.I hope these 7 “Do Not” business building techniques leave you dismayed or nor discouraged. Each MLM home based business builder must find the coordinating techniques that work for their perspective market.
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